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I am really not quite feeling the love here.I am not the first person to imagine that U-Haul’s ”Adventure in Moving”TM is quite possibly the loudest misfire in American branding. But I bring it up here because I am in the midst of moving, myself, and I could use a chuckle about now.

I hate moving. Adventures or no (and I much prefer NO), moving simply sucks. And I speak with some authority on this question. I have moved twice a year every year since September, 2003. All that’s going to come to a feathered edge pretty soon, though, because I just bought myself a place that I will not have to move out of. I am DONE with landlords, DONE with leases, DONE with not-doing what I want to do with the space I live in 9 months of the year. Read the rest of this entry »